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Glossary

Learn about the commonly used terms to make the most of Matomo Analytics.

Metrics

% Search Exits (Actions)


exit_rate (API)

Actions


nb_actions (API)

Actions per Visit


nb_actions_per_visit (API)

Avg. Visit Duration (in seconds)


avg_time_on_site (API)

Avg. generation time


avg_time_generation (API)

Avg. time on page


avg_time_on_page (API)

Bounce Rate


bounce_rate (API)

Bounce Rate (Actions)


bounce_rate (API)

Bounces


entry_bounce_count (API)

Clicked in search results


nb_hits_following_search (API)

Content Interactions


nb_interactions (API)

Conversion Rate


conversion_rate (API)

Downloads


nb_downloads (API)

Entrances


entry_nb_visits (API)

Event value


sum_event_value (API)

Events


nb_events (API)

Events with a value


nb_events_with_value (API)

Exit rate


exit_rate (API)

Exits


exit_nb_visits (API)

Impressions


nb_impressions (API)

Interaction Rate


interaction_rate (API)

Maximum Event value


max_event_value (API)

Minimum Event value


min_event_value (API)

Outlinks


nb_outlinks (API)

Pageviews


nb_hits (API)

Pageviews


nb_pageviews (API)

Search Results pages


nb_pages_per_search (API)

Searches


nb_searches (API)

Searches (Actions)


nb_visits (API)

The average of all values for this event


avg_event_value (API)

Unique Clicks (Actions)


nb_visits (API)

Unique Downloads


nb_uniq_downloads (API)

Unique Downloads (Actions)


nb_visits (API)

Unique Outlinks


nb_uniq_outlinks (API)

Unique Pageviews


nb_uniq_pageviews (API)

Unique Pageviews (Actions)


nb_visits (API)

Unique visitors


nb_uniq_visitors (API)

Users


nb_users (API)

Visits


nb_visits (API)

Reports

All Channels (Referrers)

Browser Plugins (Visitors)

Browser engines (Visitors)

Browsers (Visitors)

Campaigns (Referrers)

Channel Type (Referrers)

City (Visitors)

Configurations (Visitors)

Continent (Visitors)

Country (Visitors)

Custom Variables (Visitors)

Downloads (Actions)

Entry page titles (Actions)

Entry pages (Actions)

Exit page titles (Actions)

Exit pages (Actions)

Keywords (Referrers)

Length of Visits (Actions)

Outlinks (Actions)

Page Titles Following a Site Search (Actions)

Page URLs (Actions)

Page titles (Actions)

Pages Following a Site Search (Actions)

Pages per Visit (Actions)

Provider (Visitors)

Region (Visitors)

Search Categories (Actions)

Search Engines (Referrers)

Search Keywords with No Results (Actions)

Site Search Keywords (Actions)

Social Networks (Referrers)

Visits by Day of Week (Visitors)

Visits by Visit Number (Actions)

Visits by days since last visit (Actions)

Visits per local time (Visitors)

Visits per server time (Visitors)

Websites (Referrers)

Tag Manager

AddThis Tag

All Downloads Click Trigger

All Elements Click Trigger

All Links Click Trigger

Bing Ads UET Tag Tag

Browser Language Variable


{⁣{BrowserLanguage}}

Bugsnag Tag

Canonical URL Variable


{⁣{SeoCanonicalUrl}}

Click Classes Variable


{⁣{ClickClasses}}

Click Destination URL Variable


{⁣{ClickDestinationUrl}}

Click Element Variable


{⁣{ClickElement}}

Click ID Variable


{⁣{ClickId}}

Click Node Name Variable


{⁣{ClickNodeName}}

Click Text Variable


{⁣{ClickText}}

Constant Variable

Container ID Variable


{⁣{ContainerId}}

Container Revision Variable


{⁣{ContainerRevision}}

Container Version Name Variable


{⁣{ContainerVersion}}

Custom Event Trigger

Custom HTML Tag

Custom Image Tag

Custom JavaScript Variable

DNS Lookup Time Variable


{⁣{DnsLookupTime}}

DOM Element Variable

DOM Ready Trigger

Data-Layer Variable

Element Visibility Trigger

Emarsys Tag

Environment Name Variable


{⁣{Environment}}

Error Line Variable


{⁣{ErrorLine}}

Error Message Variable


{⁣{ErrorMessage}}

Error Url Variable


{⁣{ErrorUrl}}

Facebook Pixel Tag

First URL Directory Variable


{⁣{FirstDirectory}}

First-Party Cookie Variable

Form Classes Variable


{⁣{FormClasses}}

Form Destination URL Variable


{⁣{FormDestionation}}

Form Element Variable


{⁣{FormElement}}

Form ID Variable


{⁣{FormId}}

Form Name Variable


{⁣{FormName}}

Form Submit Trigger

Full screen Trigger

Google Analytics (Universal) Tag

History Change Trigger

History Source Variable


{⁣{HistorySource}}

Honeybadger Tag

ISO Date Variable


{⁣{IsoDate}}

JavaScript Error Trigger

JavaScript Variable Variable

LinkedIn Insight Tag Tag

Livezilla Chat / Monitoring Tag

Local Date Variable


{⁣{LocalDate}}

Local Hour Variable


{⁣{LocalHour}}

Local Time Variable


{⁣{LocalTime}}

Matomo Analytics Tag

Matomo Configuration Variable

Number of H1 Elements Variable


{⁣{SeoNumH1}}

Number of H2 Elements Variable


{⁣{SeoNumH2}}

Page Hash Variable


{⁣{PageHash}}

Page Hostname Variable


{⁣{PageHostname}}

Page Load Time Total Variable


{⁣{PageLoadTimeTotal}}

Page Meta Content Variable

Page Origin Variable


{⁣{PageOrigin}}

Page Path Variable


{⁣{PagePath}}

Page Render Time Variable


{⁣{PageRenderTime}}

Page Title Variable


{⁣{PageTitle}}

Page URL Variable


{⁣{PageUrl}}

Pageview Trigger

Pingdom Real User Monitoring (RUM) Tag

Preview Mode Variable


{⁣{PreviewMode}}

Random Number Variable


{⁣{RandomNumber}}

Raygun Tag

Referrer URL Variable


{⁣{Referrer}}

Referrer URL Variable

Screen Height Available Variable


{⁣{ScreenHeightAvailable}}

Screen Height Variable


{⁣{ScreenHeight}}

Screen Width Available Variable


{⁣{ScreenWidthAvailable}}

Screen Width Variable


{⁣{ScreenWidth}}

Scroll Horizontal Percentage Variable


{⁣{ScrollHorizontalPercentage}}

Scroll Left Pixel Variable


{⁣{ScrollLeftPixel}}

Scroll Reach Trigger

Scroll Source Variable


{⁣{ScrollSource}}

Scroll Top Pixel Variable


{⁣{ScrollTopPixel}}

Scroll Vertical Percentage Variable


{⁣{ScrollVerticalPercentage}}

Sentry.io Raven.js Tag

Shareaholic Tag

Tawk.to Tag

Theme Color Tag

Time since page load Variable

Timer Trigger

URL Parameter Variable

URL Variable Variable

UTC Date Variable


{⁣{UtcDate}}

User Agent Variable


{⁣{UserAgent}}

Visible Element Classes Variable


{⁣{VisibleElementClasses}}

Visible Element Destination URL Variable


{⁣{VisibleElementUrl}}

Visible Element ID Variable


{⁣{VisibleElementId}}

Visible Element Node Name Variable


{⁣{VisibleElementNodeName}}

Visible Element Text Variable


{⁣{VisibleElementText}}

Visual Website Optimizer Tag

Weekday Variable


{⁣{Weekday}}

Window Leave Trigger

Window Loaded Trigger

Window Unload Trigger

Zendesk Chat (formerly Zopim) Tag

etracker web analysis Tag

Available shortcuts